Sonic Branding
The Weekly - television series produced by the New York Times
A show mnemonic that sounds modern, intelligent, organic and expresses the legacy and trust that readers expect from the Times. Listen and watch additional work here.
Sundance Film Festival
A bold, unexpected modern sounding mnemonic to encompass the broad range of independent cinema that Sundance represents.
RCA logo
A mnemonic that is energetic, has a strong sense of humanity, connects to the legacy of RCA (radio, tv, satellite), and future potential in technology.
BritBox - streaming branch of the BBC
An audio mnemonic that speaks to the legacy and tradition of the BBC, while remaining modern, with a sense of energy to represent the broad range of content that the BBC produces.
Spring One - technology conference curated by Pivotal
Short and long form mnemonics that sound modern, forward thinking, create a sense of anticipation and build with a clear ring-out. Listen and watch additional work here.
Forum+ - World Economic Forum documentary series
A cohesive suite of modern, organic mnemonics that convey urgency and reflect the WEF mission.
Topic
A pair of gestural audio mnemonics that capture the spirit and modern design of Topic.
HBO
Two selections from a set of short musical pieces that reinterpret the 1970s HBO theme, using a non-traditional sound to echo its melody and harmony while reinforcing the mystery and evolving visual identity.
Rozam - film production company
A cinematic mnemonic evoking a fireside story unfolding—bridging timeless campfire storytelling with the flicker of a film projector—through swirling strings and intimate fire-and-wind sound design.